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 On the TikTok Shop track, over 80% of medium and large sellers are running ads. Countless successful cases have proven that as long as the ad placement is precise, not only can more people see you, but the traffic can also be converted into real sales, with very noticeable effects.  The essence of advertising is "spending money to get things done," but whether it's worth it depends on how you place the ads. Many cross - border sellers nowadays are prone to some common mistakes, such as neglecting content creativity, having too hard - hitting ads, and not paying attention to data feedback. If you don't want to repeat the same mistakes, this article might help you find the right direction. 01 Relying solely on precise targeting To accurately identify target customers, it is essential to first gain a deep understanding of their characteristics and behavioral patterns, including age, interests, daily habits, and consumption preferences. This information can help us build...

 Have you ever had this experience: You type in different keywords, but the search results page that pops up is almost the same, and they all solve your problem . What lies behind this situation is the ""keyword matching"" mechanism. Simply put, after Google understands the keywords you set, it matches them to the user's keyword search page. For advertisers, if ads appear in irrelevant search results, it will not only reduce the quality score of the ads and the conversion rate of potential customers, but also waste the budget due to accidental clicks. Therefore, mastering the settings of keyword match types is conducive to ensuring precise ad delivery and improving ad effectiveness. In the following content, I will give you a detailed introduction. I hope everyone will keep it. PART.01  What are the types of Google Ads keyword matching? The keyword match types in Google Ads are chosen by the advertisers, mainly determining which search queries can trigger the di...

 Have you ever considered that your Facebook ads might be ""fighting"" with each other, competing for the same customers? As a result, your budget is spent, but the effectiveness is significantly reduced. This is not an exaggeration! It's a phenomenon that many cross - border companies encounter when running Facebook ads - audience overlap . It may seem like a good idea to spend more money and run more ads. However, if you're essentially competing with yourself for the same user base, that's clearly a waste of ad spend. Let's delve into the topic of Facebook audience overlap together. Key points of this article 1. The risks brought by Facebook audience overlap 2. Factors leading to Facebook audience overlap 3. How to use Facebook audience overlap tools 01 The Risks Brought by Facebook Audience Overlap If the audience overlap is only slight, it usually won't have too much negative impact on social media ads. However, once the overlap becomes exces...

 In the past few years of the rise of the social media industry, most advertisers have been busy "gaining ground" on big platforms such as Google, Facebook, Twitter, and TikTok, among which Twitter, although similar to Facebook, is rarely mentioned. Can Facebook fully cover Twitter's business? The answer is of course not. In terms of cost alone, X (Twitter) has an advantage that other platforms cannot match. Recently, I have read many articles, forums, and blogs online, but I cannot find a comprehensive and in-depth article discussing the issue of X (Twitter) fees. So, I am preparing to publish an issue to explain the content clearly to everyone. The article is quite long, please read it patiently. 01 What is the average cost of X advertising? On the X (Twitter) advertising platform, the payment model for advertisers is based on actual operations rather than the number of impressions, that is, charged based on "cost per action" rather than "cost per thousan...

 Nowadays, efficient management of Facebook ads is a mandatory course for advertisers. But advertising placement, content management, and data analysis are all too complex, and many companies don't know how to start. But with the right tools, everything will be much easier. This guide will take you to a deeper understanding of Meta Business Manager and help you set up and advertise on Facebook. The article will answer the following questions: 1. How to use BM to centrally manage assets? 2.How to create and set up business combinations? 3.How to use its tools and reporting functions to improve efficiency? 01 Meta Business Manager Meta has two tools: Meta Business Suite and Meta Business Manager (BM). BM is a free one-stop tool for managing marketing and advertising campaigns, but each tool has its own purpose. Meta Business Suit e： Used for managing Facebook and Instagram content, supporting content creation, publishing, and community interaction, it is a customer-oriented front-end...